bonusgiftcard.com Platform
A real-world transformation story from Full-Service Broadline Distributor (Origin) → Now Standalone SaaS Product
Client: Full-Service Broadline Distributor (Origin) → Now Standalone SaaS Product
Industry: Retail, Promotional Marketing, Gift Card Distribution, E-Commerce
Focus: AI-powered receipt validation for gift card incentive programs
Executive Summary
Gift card distribution program (manufacturer rebates, promotional incentives) running on AirTable experiencing critical failures—system instability (crashes during high volume), fraud vulnerabilities (fake receipts accepted), manual review bottleneck (staff reviewing thousands of receipts), and poor user experience (clunky submission process, slow approvals).
The Solution:
Complete platform rebuild with AI-powered receipt reading (OCR + intelligent validation), fraud detection algorithms, streamlined user experience (mobile-friendly submission), comprehensive admin suite (approval workflows, reporting, fraud alerts), and scalable architecture (thousands of submissions daily).
Measurable Impact:
- AI match rate: 70-90% of receipts validated automatically (vs. 100% manual previously)
- Fraud reduction: 50-70% fewer fraudulent submissions accepted (AI detection of altered receipts, duplicates, invalid purchases)
- Processing speed: 24-48 hours → 5-15 minutes for automatic approvals (95% time reduction)
- Manual review time: 80-90% reduction (only flagged receipts need human review)
Additional Benefits:
- Volume capacity: 10X increase (thousands/month vs. hundreds/month with AirTable)
- Value distributed: Millions annually in gift cards
- System uptime: 99.5%+ (vs. frequent crashes with AirTable)
- Phase 1: Custom solution for H2I gift card program
- Phase 2: Generalization for promotional marketing industry
- Phase 3: Commercial launch at bonusgiftcard.com (SaaS product)
- Current: Multi-tenant SaaS with tiered pricing (per submission or monthly subscription)
Competitive Advantage:
Promotional marketing companies use spreadsheets or generic tools. We built purpose-specific AI. Receipt reading. Fraud detection. Scalability. This platform doesn't just replace manual work—it enables programs impossible to run manually.
The Challenge
Gift card distribution program (manufacturer rebates, promotional incentives) running on AirTable experiencing critical failures—system instability (crashes during high volume), fraud vulnerabilities (fake receipts accepted), manual review bottleneck (staff reviewing thousands of receipts), and poor user experience (clunky submission process, slow approvals).
Key Pain Points
- Manual processes consuming significant staff time and resources
- High error rates leading to operational inefficiencies
- Slow response times impacting customer satisfaction
- Fragmented systems creating data inconsistency
- Limited visibility into performance metrics and trends
The Solution
Complete platform rebuild with AI-powered receipt reading (OCR + intelligent validation), fraud detection algorithms, streamlined user experience (mobile-friendly submission), comprehensive admin suite (approval workflows, reporting, fraud alerts), and scalable architecture (thousands of submissions daily).
Implementation Approach
- Comprehensive discovery and requirements gathering phase
- Iterative development with regular stakeholder feedback
- Seamless integration with existing systems and workflows
- Extensive testing and quality assurance procedures
- Training and change management support for end users
- Ongoing optimization and enhancement post-launch
Results & Impact
The transformation delivered measurable improvements across all key performance indicators. Response times decreased dramatically, error rates dropped significantly, and customer satisfaction scores improved substantially. The client gained competitive advantage through increased operational efficiency and enhanced service delivery capabilities.
Competitive Advantage
Promotional marketing companies use spreadsheets or generic tools. We built purpose-specific AI. Receipt reading. Fraud detection. Scalability. This platform doesn't just replace manual work—it enables programs impossible to run manually.
Ongoing Partnership
This transformation wasn't a one-time project—it established an ongoing partnership focused on continuous improvement. We continue to enhance the solution with new features, optimize performance, and adapt to evolving business needs. Regular reviews ensure the system remains aligned with strategic objectives and delivers sustained value.
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